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Manuales

The Program Manager’s Guide to Evaluation

The Program Manager’s Guide to Evaluation

Second Edition

Office of Planning, Research and Evaluation Administration for Children and Families

U.S. Department of Health and Human Services

Contents

WHY EVALUATE YOUR PROGRAM?

Common concerns about evaluation

Guidelines for conducting a successful evaluation

About this manual

WHAT IS PROGRAM EVALUATION?

What are the basic questions an evaluation can answer?

What is involved in conducting an evaluation?

What will an evaluation cost?

WHO SHOULD CONDUCT YOUR EVALUATION?

What are some possible types of evaluation teams?

How can you decide what team is best for you?

HOW DO YOU HIRE AND MANAGE AN OUTSIDE EVALUATOR?

Finding an outside evaluator

What to do when you have trouble hiring an evaluator

Managing an evaluation headed by an outside evaluator

Creating a contract

What to do if problems arise

Potential Responsibilities of the Evaluator

Potential Responsibilities of the Program Manager

HOW DO YOU PREPARE FOR AN EVALUATION?

Step 1: Decide what to evaluate

Step 2: Build a logic model of your program

Step 3: State your program implementation and participant outcome objectives in measurable terms

Step 4: Identify the context for your evaluation

WHAT SHOULD YOU INCLUDE IN AN EVALUATION PLAN?

Section I. The evaluation framework

Section II. Evaluating implementation objectives – procedures and methods

Section III. Evaluating participant outcome objectives

Section IV. Procedures for managing and monitoring the evaluation

Sample Outline for Evaluation Plan

Sample Informed Consent Form

HOW DO YOU GET THE INFORMATION YOU NEED FOR YOUR EVALUATION? 63

What specific information do you need to address objectives?

What are the best sources?

What are the most effective data collection instruments?

What procedures should you use to collect data?

What can be done to ensure the effectiveness of instruments and procedures?

How can you monitor data collection activities?

HOW DO YOU MAKE SENSE OF EVALUATION INFORMATION?

Analyzing information about program implementation objectives

Analyzing information about participant outcome objectives

Using the results of your analyses

HOW CAN YOU REPORT WHAT YOU HAVE LEARNED?

Preparing an evaluation report for program funders

Preparing an evaluation report for program staff and agency personnel

Preparing an evaluation report for potential funders and advocacy organizations

Disseminating the results of your evaluation

Executive Summary

GLOSSARY

APPENDIX: EVALUATION RESOURCES

Evaluation Manuals and Guides

Online Evaluation Toolkits

Other Online Resources

Clearinghouses and Organizations

Locating Information Collection Instruments/Measures

Evaluation Consultants

Selected Bibliography

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