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Manuales

Developing an Effective Evaluation Plan

Centers for Disease Control and Prevention’s (CDC’s)

Contents

Part I: Developing Your Evaluation Plan

Who is the audience for this workbook?

What is an evaluation plan?

Why do you want an evaluation plan?

How do you write an evaluation plan?

What are the key steps in developing an evaluation plan using CDC’s Framework for Program Evaluation?

The Process of Participatory Evaluation Planning

Step 1: Engage Stakeholder

Defining the Purpose in the Plan

The ESW: Why should you engage stakeholders in developing the evaluation plan?

Who are the program’s stakeholders?

How do you use an ESW to develop an evaluation plan?

How are stakeholder’s roles described in the plan?

Step 2: Describe the Program

Shared Understanding of the Program

Narrative Description

Logic Model

Stage of Development

Step 3: Focus the Evaluation

Developing Evaluation Questions

Budget and Resources

Step 4: Planning for Gathering Credible Evidence

Choosing the Appropriate Methods

Credible Evidence

Measurement

Data Sources and Methods

Roles and Responsibilities

Evaluation Plan Methods Grid

Budget

Step 5: Planning for Conclusions

Step 6: Planning for Dissemination and Sharing of Lessons Learned

Communication and Dissemination Plans

Ensuring Use

One Last Note

Pulling It All Together

References

Part II: Exercise, Worksheets, and Tools

Step 1: 1.1 Stakeholder Mapping Exercise

Step 1: 1.2 Evaluation Purpose Exercise

Step 1: 1.3 Stakeholder Inclusion and Communication Plan Exercise

Step 1: 1.4 Stakeholder Information Needs Exercise

Step 2: 2.1 Program Stage of Development Exercise

Step 3: 3.1 Focus the Evaluation Exercise

Step 4: 4.1 Evaluation Plan Methods Grid Exercise

Step 4: 4.2 Evaluation Budget Exercise

Step 5: 5.1 Stakeholder Interpretation Meeting Exercise

Step 6: 6.1 Reporting Checklist Exercise

Tools and Templates: Checklist for Ensuring Effective Evaluation Reports

Step 6: 6.2 Communicating Results Exercise

Outline: 7.1 Basic Elements of an Evaluation Plan

Outline: 7.2 Evaluation Plan Sketchpad

Logic Model Examples

OSH Logic Models Example

Preventing Initiation of Tobacco Use Among Young People

Eliminating Nonsmokers’ Exposure to Secondhand Smoke

Promoting Quitting Among Adults and Young People

DNPAO Logic Model Example

State NPAO Program—Detailed Logic Model

Resources

Web Resources

Making your ideas stick, reporting, and program planning

Qualitative Methods

Quantitative Methods

Evaluation Use

OSH Evaluation Resources

DNPAO Evaluation Resources

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